THE USING FEATURES OF THE SCIENCETAINMENT METHOD IN POPULAR SCIENCE JOURNALISM (ON THE EXAMPLES OF THE PROGRAMS OF THE TV CHANNEL “SCIENCE”)

Abstract

The article is devoted to identifying the using features of the sciencetainment method in Russian popular science TV programs. Currently, the method is actively used on television to attract the attention of viewers and implement several functions of journalism at once – the enlightenment and recreational ones. The study presents the characteristics of sciencetainment as a method of television journalism, describes causes for such a content to be in demand, identifies signs of the presence of sciencetainment in popular science TV projects, defines the advantages and disadvantages of using that method.