Information System Quality and Web Compatibility of Korea Tourism Organization's Foreign Language Homepage

Abstract

The purpose of this research is to analyze the information system quality of Korea Tourism Organization (KTO)’s website in foreign language versions that target foreigners and to evaluate the web compatibility of the KTO website with various web browsers. To examine the differences in the information system quality of the KTO website for specific countries, data were collected by distributing 89 copies of a questionnaire in English, 93 in Chinese, and 91 in Japanese. Multivariate analysis of variance (MANOVA) was conducted with SPSS 23.0. Results of the analysis show that the three groups significantly differed on all information system quality components except “usage convenience.” As for the information system quality, the Japanese website group ranked it as first, followed by the Chinese website group and the English website group. To look into the compatibility of the KTO website in foreign language versions, a website analyzing tool called Sort Site was used. The result shows that the English website and the Japanese website of KTO have 3 types of minor issues on page 8 and there were one major issue and 3 minor issues on page 10 in the Chinese website. The result of this research can strengthen the competitiveness of Korean tourism.