Trends in the Use of Anthroponyms in Media Texts (on the Example of the Newspaper «Kurskaya Pravda»)

Abstract

The article examines the anthroponymic models by which the referent is named in newspaper texts of different decades. The purpose of the work is to identify trends in the use of anthroponyms in media texts based on a comparison of data on their use in the regional newspaper Kurskaya Pravda in various time periods (1990, 2000, 2010, 2020). The work uses such research methods as the continuous sampling method, observation of language material, systematization, analysis, generalization.The features of the use of one-component, two-component and three-component anthroponyms in full and abbreviated form in media texts are analyzed. It is noted that the second and third types are the most frequent, the ratio of which changes over time.Two main trends in the use of anthroponyms in newspaper texts have been identified: a significant reduction in the use of a three-component anthroponym, including initials and surname and actively used in the Soviet press, and a clear transition to the use of a two-component anthroponym, consisting of a full name and surname, which is one of the manifestations of the democratization of language, a means of creating a more modern image of the referent.It is shown that two-component naming (first name and last name), atypical for Soviet media culture, from the business and political sphere eventually passed into the media and was reflected in the language of the Kursk press; gradually this method of nomination became the main one; using this model of anthroponym, the authors of publications participate in the formation of the concept of modern naming, broadcasting emerging trends and spreading them in society.The study of the peculiarities of the use of anthroponyms in the media language contributes to the development of modern anthroponymy, it is important in terms of accumulating data on the current state of the media language.