Integration and Optimization of Information Processes in the Insurance Sector

Abstract

The specifics and nature of the insurance business suggests the implementation of communication policies that should take into account the interests of both insurance companies and the state, business and consumers. Insurance companies in the context of globalization and communication are not enough to rely only on acquaintances hitherto traditional communication methods and approaches, such as advertising, marketing and PR. The new ones communication technologies such as corporate communications answer the question of how insurance companies to be successful and at the same time take into account the interests of consumers of insurance products. The implementation of information technology in the process of planning and management of the activity of the insurance company provides not only the processing of large and interconnected data sets based on state - of - the - art methods (integrated systems, Internet-based systems), but also use specialized programs decisions (expert systems, expert evaluation systems, etc.) concerning the solution of specific insurance operations.