CONCEPTUAL BASIS OF MANAGEMENT OF VIABLE MOTOR TRANSPORT ENTERPRISES ON THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT

Abstract

Due to the importance of viable transport enterprises for the implementation of the Strategy for Sustainable Development of Ukraine and the National Transport Strategy of Ukraine, as well as for solving economic, social, environmental and other problems, the formation of a conceptual framework for managing viable enterprises on the basis of sustainable development is of particular relevance. A theoretical study of existing approaches to the formation of the concept of management of a viable enterprise is carried out. It is determined that in the scientific literature the issues of managing a viable enterprise on the basis of the sustainable development paradigm within the framework of the theory of viability and issues related to ensuring sustainable development of enterprises have not been properly generalized and developed. In Ukraine, only some elements of the concept of sustainable development are reflected in the practice of managing viable enterprises, and the conceptual model for managing a viable enterprise on the basis of sustainable development is still in the process of formation. The aim of the work is to improve the conceptual framework for managing a viable motor transport enterprise, which contributes to an increase in the share of making and implementing effective management decisions on the basis of sustainable development. The concept is focused on creating the necessary conditions for achieving economic, environmental and social goals, taking into account the expectations and requirements of stakeholders. The paper proposes an integrated concept of management of a viable motor transport enterprise, which is formed as an interdependent system of interrelated elements: management goals and objectives, subject and object of management, management methods, management functions, management principles, resources and management processes. The proposed conceptual framework for managing a viable motor transport enterprise is based on the systemic and holistic approaches, accordingly, the concept is presented as an interconnected set of structural elements. A characterization of the theoretical, methodological, analytical and practical basis is provided, revealing the main directions of formation of a viable enterprise on the basis of sustainable development. The formed conceptual framework for managing a viable road transport enterprise allows structuring the main components of the concept in order to ensure effective management of a viable enterprise based on the balance of the main components. All this will contribute to the development of innovative approaches and methods of managing a viable enterprise, ensuring efficiency and formation of strategic advantages in competitive markets.