Developing Corporate Communication with Stakeholders of IT-Enterprise in the Foreign Market

Abstract

Recently, competition has been rapidly increasing in the IT sphere, so a competently constructed system of communications with stakeholders becomes a very important advantage for companies. Depending on the size of the company, the type of business and the scale of activity for each group, it is necessary to choose an individual approach to interaction. The article is concerned with a comprehensive study of the problems of processes of developing corporate communications with stakeholders of IT-industry enterprises. The main groups for external and internal types of stakeholders for the companies in the IT sphere, features of interaction and developing corporate communications with them are examined. To implement positive strategic changes in staff management, it is important to take into account both the interests and contradictions of stakeholders. In practical activity, the interests of almost all groups of staff are most often in contradiction with the interests of management and owners. Hence the elaboration of problems of increasing interest and leveling contradictions becomes significant aspects of cooperation of all stakeholders, despite the different conditions and countries of business operation. It is necessary to interact with stakeholders based on the company’s strategy and competently build an understandable communication strategy with them. The publication involves determining the points of interaction and coincidence of the interests of all participants in the management and development processes. The proposed algorithm for determining and adopting effective strategic changes in communication management can be used in the foreign market. The efficiency of the organization depends on how well the interaction with stakeholders is built. Interaction with stakeholders helps the organization to increase social capital, minimize non-financial risks, and identify new opportunities for the company’s development.