Factors Affecting Workers in Choosing a Boarding Services at Batam City - Indonesia

Abstract

This study aims to determine what factors are influencing the worker preference in choosing a boarding service in the area of Batam City. The sample in this study is the worker who uses the services of boarding in the area Batam City by using purposive sampling method. The samples used as many as 100 respondents. Data were analyzed using SEM-PLS techniques through software SmartPLS 2.0 M3. The results showed that the reference factor, facilities and prices directly affect the worker preference in choosing a boarding service. While the location factors, environmental, security and service do not affect the worker preference in choosing a boarding services. The results of the study also showed that the most dominant factor affecting the worker's preference in choosing a boarding services is a factor of the facility with the highest estimate of the original sample is 0.26729