A Research on Exhibition Marketing Strategies under the Era of "Internet Plus"

Abstract

: Today, the era of “Internet Plus” has brought great overturns to exhibition marketing, e.g. the change of exhibition form, the improvement of audience participation, digital market insight, the trend of online and offline integration and the influence of social media. This paper mainly discusses the connotation of exhibition marketing, explores the current status and problems of online exhibition marketing, and finally proposes the optimization path of exhibition marketing strategies under the background of “Internet Plus”.