Eurointegration, marketing communication and virtual logistic in Ukrainian and Polish enterprises

S. Kasian
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Abstract

In contemporary virtualised and globalised economy, the use of synergies in industrial resource management is of particular importance. Taking into account the revealed features and trends of marketing interaction of the companies in Ukraine and Poland it is important to utilise determinants in the virtual sphere. The author offers the methodical approach to assessment of the capital and quality of production of the enterprise, based on analysis of elements of quality. The methods of performing the dynamic analysis of the movement of enterprise capital’s elements are worked out. Synergy as a generalising and targeting movement of economic processes is an important scientific tool in e-economics. It is necessary to consider the mechanism for building network structures for managing financial and marketing activities, to evaluate the effectiveness of financing and investing capital in the main and working assets of production units of the enterprise that contribute to international electronic commerce and business. The use of modern marketing communication and logistic technologies in the world for improvement of psychological perception, as well as economic and social support for the maximum use of renewable energy resources is significant. At the same time the leading innovative technologies of energy saving, which are based on generation of alternative energy sources in a complex, must be taken into account.
欧洲一体化,营销传播和虚拟物流在乌克兰和波兰企业
在当今虚拟化和全球化的经济中,利用协同效应进行工业资源管理显得尤为重要。考虑到乌克兰和波兰公司营销互动的揭示特征和趋势,重要的是利用虚拟领域的决定因素。本文在对质量要素进行分析的基础上,提出了对企业资本和生产质量进行系统评价的方法。提出了对企业资本要素运动进行动态分析的方法。协同作为经济过程的一种概括的、有针对性的运动,是电子经济学的重要科学工具。有必要考虑建立管理财务和营销活动的网络结构的机制,评估企业为国际电子商务和业务做出贡献的生产单位的主要资产和营运资产的融资和投资的有效性。利用现代营销传播和物流技术在世界范围内提高人们的心理感知,以及为最大限度地利用可再生能源提供经济和社会支持具有重要意义。与此同时,必须考虑到基于在综合设施中产生替代能源的领先的节能创新技术。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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