Investigation of Fintech Services Adoption in the Banking Industry

Abstract

Today, all financial services aspect seems to be touched by technological forces. Fintech development is in its early stages; many researchers and practitioners believe that it will shape and define the future of the financial industry. The researcher intends to examine the determinant of Fintech services adoption among bank consumers. In line with the literature, the study purposed applies theoretical framework which been developed from existing literature by applying variables associated with the Technology Acceptance Model (TAM), and Diffusion of Innovation Theory (DOI) to test the critical factors that impact the intention to adopt fintech services. The researcher intends to use a quantitative approach to be empirically investigated. Structural Equation Modelling (SEM) will be utilized to determine the relative importance of associations and interactions between the factors.