Digitalisation of Company’s Communication With Customer Markets in the Russian Arctic Zone

Abstract

The article presents a case study of a big company operating in the Russian Arctic Zone in order to explain the need for digitalisation of communication between resource suppliers and customer markets. Currently, the main way of communication between the company in question and its customer markets is contractual relations. Their timeliness and quality are becoming particularly important, especially for big businesses. The quality of a resource supply contract directly affects the completeness of the resource supply and performance of the schedule agreed in the contract. Contract performance directly influences the financial and economic performance of the company and, consequently, its competitiveness on customer markets. A contract as a main communication tool is the critical legal instrument, regardless of the annual number and scope of contracts. It applies to various contracts, from several big orders for companies (enterprises) on sectoral customer markets to tens of thousands on a consumer market reaching individuals and households.