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Emotional Branding—Identifying the Difference Between Nike and Adidas

Global, Regional and Local Perspectives on the Economies of Southeastern Europe Pub Date : 2020-12-13 DOI:10.1007/978-3-030-57953-1_18
Alexandra Kammerer, Thomas Dilger, Christian Ploder
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Global, Regional and Local Perspectives on the Economies of Southeastern Europe
Global, Regional and Local Perspectives on the Economies of Southeastern Europe
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