Factors Affecting Digital Transformation of Insurance in the Republic of Serbia

Economic Themes Pub Date : 2022-03-01 DOI:10.2478/ethemes-2022-0008

Jovica M. Stankovic, J. Stanković, Z. Tomić

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引用次数: 3

Abstract

Abstract Implementation of IT innovations in insurance industry enhances actual business models and creates new ones. E-insurance refers to creating and providing insurance and connected financial services through digital solutions. In this paper the impact of IT usage and digitalization on insurance sector in the Republic of Serbia is analysed. The aim of the proposed analysis is to reveal the determinants of the adoption of innovative technological solutions in insurance in the Republic of Serbia. Relying on the TOE framework, three groups of factors influencing the adoption of IT in e-insurance are identified: technological, organizational and environmental. Panel data approach and logistic regression are used to examine the effects of proposed factors on e-insurance adoption. The obtained results indicate that organizational and environmental factors have statistically significant influence on the achieved level of e-insurance adoption, while only the market share of the insurance company positively influences the odds of e-insurance adoption. Therefore, it can be concluded that e-insurance in the Republic of Serbia is the matter of reputation and tendency of insurers to achieve short-term gains and a competitive advantage through innovation.

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影响塞尔维亚共和国保险数字化转型的因素

保险业IT创新的实施增强了现有的业务模式，创造了新的业务模式。电子保险是指通过数字解决方案创建和提供保险和互联金融服务。本文分析了信息技术使用和数字化对塞尔维亚共和国保险业的影响。拟议分析的目的是揭示塞尔维亚共和国保险采用创新技术解决办法的决定因素。根据TOE框架，确定了影响电子保险采用IT的三组因素:技术、组织和环境。采用面板数据法和逻辑回归法来检验所提出的因素对电子保险采用的影响。所得结果表明，组织和环境因素对电子保险采用的实现水平有统计学显著影响，而只有保险公司的市场份额对电子保险采用的几率有正向影响。因此，可以得出结论，塞尔维亚共和国的电子保险是声誉问题，也是保险公司通过创新获得短期收益和竞争优势的倾向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Economic Themes

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