Application of Harvard Analytical Framework in the Field of Electronic Commerce : Take JD as An Example

Abstract

With the continuous update and iteration of Internet Technology, e-commerce develops rapidly under the support of national preferential policies. In view of the advantages of Harvard Analysis Framework, this paper conducts an in-depth analysis and research on the financial statements of JD based on it. It mainly describes how to analyze the financial data of JD by using the three parts of strategy analysis, accounting analysis and financial analysis in the framework of Harvard analysis, so as to make targeted analysis and forecast for the future development and prospect of JD. Finally, based on the problems encountered by JD in its development and the data obtained from the analysis of financial statements, the corresponding solutions are given.