Human Creativity and Artificial Intelligence (AI): Two Distinct Requirements for Sustainable Competitive Advantage

Abstract

Increasing competition among industries requires them to be intelligent in order to make their best decisions and remain competitive in the market. Nowadays both human and artificial intelligence have made many contributions to this purpose and have helped businesses tremendously to achieve their goals. This paper explains why industries need to realize that intelligence and creativity are two distinct disciplines, and each needs to be treated differently in combination with artificial intelligence (AI) in order to maintain a sustainable competitive advantage in the future.