Analysis of Consumer Preference towards Social Media Marketing with Reference to Facebook

Abstract

The project aims to understand how consumers behave towards social media marketing on Facebook, despite the rise of other platforms like Instagram and WhatsApp. We'll use two methods to collect data from consumers: Snowball Sampling and Convenience Sampling. Based on the responses we get, we will develop a hypothesis and test it using ANOVA, Chisquare Analysis, and Correlation. These tests will help us to interpret the data and draw conclusions for our research.