PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, LOKASI, KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN DI RUMAH MAKAN BEBEK KALEO TEBET JAKARTA SELATAN DIMASA PANDEMI COVID-19

SEGMEN Jurnal Manajemen dan Bisnis Pub Date : 2021-07-13 DOI:10.37729/sjmb.v17i2.6868

Ari Budiono

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引用次数: 5

Abstract

ABSTRACT This study analyzes the effect of product quality, price perception, promotion, location, service quality on consumer loyalty through customer satisfaction at Bebek Kaleo Restaurant, Tebet, South Jakarta during the Covid-19 pandemic.Data collection through surveys with 105 respondents incidentally in October 2020. Data analysis techniques through Path Analysis, The Simultaneous Influence of Product Quality, Price, Promotion, Location, and Service Quality on Customer Satisfaction as well as Consumer Loyalty, Product quality, price perception, promotion have no effect on consumer satisfaction, location, service quality has a significant effect on customer satisfaction. Product Quality, Location Service Quality has no effect on Consumer Loyalty, Promotion and Satisfaction has a significant effect on Consumer Loyalty, all independent variables can directly influence the consumer loyalty variable without intervening customer satisfaction.Keywords : Product Quality, Price Perception, Promotion, Location, Service Quality, Customer Satisfaction, Consumer Loyalty

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COVID-19大流行期间，雅加达南部凯里奥·泰贝特鸭餐厅的消费者满意度对消费者忠诚度的影响

摘要本研究通过新冠疫情期间南雅加达Tebet Bebek Kaleo餐厅的顾客满意度，分析产品质量、价格感知、促销、地理位置、服务质量对消费者忠诚度的影响。2020年10月，通过对105名受访者的偶然调查收集数据。通过路径分析的数据分析技术，发现产品质量、价格、促销、位置、服务质量对顾客满意和消费者忠诚的同时影响，产品质量、价格感知、促销对顾客满意没有影响，位置、服务质量对顾客满意有显著影响。产品质量、位置服务质量对消费者忠诚没有影响，促销和满意度对消费者忠诚有显著影响，所有自变量都能直接影响消费者忠诚变量，而不干预顾客满意度。关键词:产品质量，价格感知，促销，位置，服务质量，顾客满意度，消费者忠诚度

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SEGMEN Jurnal Manajemen dan Bisnis

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