Jim Carter

Abstract

On a crystal-clear spring morning in the small but growing town of Eau Claire, Wisconsin, a secretary in a popular car dealership gleefully answers her ringing telephone with a sunrise slogan that sounds like it could go quite well with a wakeup cup of coffee: "Hello! It's a beautiful day at Jim Carter Ford!" Undoubtedly it is. Even on days when it is raining outside, it is still beautiful enough for Jim Carter.