The Marketing Strategy and Story for CHANEL

Abstract

This article will focus on the main cultural strategies of luxury brands. For example, how luxury brands will use the marketing mix and how to improve the current ineffective strategy of luxury brands. This will provide current analysis and improvement methods for product, pricing, placement, and promotion strategies. The article will use Chanel as an example to discuss the point of view since Chanel is a world-renowned luxury brand. The paper will demonstrate how Chanel uses these marketing techniques to recruit target customers and also provides suggestions for Chanel’s marketing.