PERANCANGAN BUKU PANDUAN MENGGAMBAR KARAKTER “NAGA BONBON” SEBAGAI MASKOT STUDIO BONBIN

Abstract

A mascot is the identity of a product, organization, or company, a good mascot is one that has uniqueness and characteristics that can directly represent the product or organization to the audience. Bonbin Studio has a mascot named Naga Bonbon. Naga Bonbon's character is widely used and illustrated in the context of promotional activities through social media. Each illustrator has its own characteristics and different drawing art style, this can cause the Naga Bonbon Character to have no consistency in style, shape, size, and colors. To overcome this, the author took an initiative to design a "Naga Bonbon" Character Drawing Guidebook as the mascot of Bonbin Studio, this title was chosen by the author because this guidebook contains instructions for drawing the Naga Bonbon character which aims to make it easier for illustrators in Bonbin Studio while creating the Naga Bonbon characters in accordance with the original form and has a consistent style, shape, size, and colors. This guidebook can also help new illustrators to understand and create a Naga Bonbon character easier. While designing this guidebook, the author will use qualitative research methods, this method is intended so the results of the guidebook can be well received and understood by the illustrators or the audience.