Tipografia, culture e immaginari. Il ruolo della forma delle lettere nella percezione di identità e contesti.

Abstract

The article proposes a reflection on the influence exercised by artificial visual signs in the process of creation of social imaginaries regarding cultural identity and contexts on different scales. The text will consider mainly the typographic sign – understood as the shape of letters and the blank space between them – and will explain how it impacts on our daily visual experience.