Exploring an Opportunity to Support Local Food Systems through Online Food Delivery Services with Live-Streaming Farms in China

Xiaotong Du, Sunyoung Kim
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引用次数: 1

Abstract

The use of online food delivery (OFD) services has skyrocketed despite lingering concerns about food safety during the COVID-19 pandemic. The pandemic has impacted most business sectors, including local farms and ranches whose channels to sell through local food markets have shut down. With the demand for food delivery is increasing while the local food market at risk, we saw an opportunity to connect these two complementary businesses through “live-streaming farms.” We conducted interviews to investigate the current challenges of using OFD services, designed and evaluated the concept of live-streaming farms in OFD services to promote sustainable local food systems. Our findings indicate that offering extra food-related information through live streaming could potentially reduce primary concerns about food safety for OFD users and build local food networks. We conclude by discussing the design considerations of live-streaming farms that can improve user experience with OFD and support the local food systems.
与中国的直播农场合作,探索通过在线食品配送服务支持当地食品系统的机会
在2019冠状病毒病大流行期间,尽管人们对食品安全的担忧挥之不去,但在线送餐服务的使用量仍在飙升。大流行影响了大多数商业部门,包括当地农场和牧场,其通过当地食品市场销售的渠道已经关闭。随着外卖需求的增加和当地食品市场的风险,我们看到了通过“直播农场”连接这两个互补业务的机会。我们进行了访谈,以调查使用OFD服务的当前挑战,设计和评估OFD服务中直播农场的概念,以促进可持续的当地粮食系统。我们的研究结果表明,通过直播提供额外的食品相关信息可能会减少OFD用户对食品安全的主要担忧,并建立当地的食品网络。最后,我们讨论了直播农场的设计考虑,这些考虑可以改善用户对OFD的体验,并支持当地的食品系统。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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