Developing Alternative Market Strategy for a Laundry Service Application in Indonesia

D. A. Irawan, R. Nurcahyo, Ronaldi
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Abstract

This research aims to provide an alternative marketing strategy for a laundry service application located in Jakarta, Indonesia. This study is qualitative research. The data was collected using interviews and open-ended questionnaires to the company manager and business partners. The result showed that the company should collaborate with an online transportation company to provide better online laundry services to customers. The originality of this paper contributes to marketing strategy literature, especially on laundry service application in emerging economies, Indonesia. This paper could also be used as practical guidance on how to design alternative marketing strategies.
为印度尼西亚的洗衣服务应用开发替代市场策略
本研究的目的是为位于印度尼西亚雅加达的洗衣服务应用程序提供另一种营销策略。本研究为定性研究。数据是通过对公司经理和业务合作伙伴的访谈和开放式问卷收集的。结果表明,该公司应该与在线运输公司合作,为客户提供更好的在线洗衣服务。本文的独创性有助于营销策略的文献,特别是在洗衣服务的应用在新兴经济体,印度尼西亚。本文也可以作为如何设计替代营销策略的实践指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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