Who is on your sofa?: TV audience communities and second screening social networks

M. Doughty, Duncan Rowland, S. Lawson
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引用次数: 105

Abstract

Television viewing coupled with audience interaction through a second screen has gained popularity as second screen capable devices have become more pervasive and affordable. In this paper, we investigate the nature of television audiences which engage in second screen interactions. Two different television show audiences are explored though their message activity while using the Twitter social blogging service. Connections are made between users when retweeting messages or mentioning other users in a message. The networks of viewers which are formed when viewers connect through these means reveal different characteristics within the audience networks and imply that different motivations for second screening while watching television shows are in play.
谁在你的沙发上?:电视观众群体与第二幕社交网络
随着具有第二屏幕功能的设备变得越来越普遍和负担得起,电视观看与观众通过第二屏幕进行互动已经变得越来越受欢迎。在本文中,我们研究了参与第二屏幕互动的电视观众的性质。通过两种不同的电视节目观众在使用Twitter社交博客服务时的信息活动进行探索。当转发消息或在消息中提到其他用户时,用户之间就会建立联系。观众通过这些方式相互联系所形成的观众网络,揭示了观众网络内部的不同特征,也暗示了观众在观看电视节目时进行二次放映的不同动机在起作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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