KORELASI MEDIA KOMUNIKASI DNEGAN PENINGKATAN PRODUKSI SAYUR KUBIS DI DESA NOGOSAREN KECAMATAN GETASAN

Abstract

The existence of technology as a communication medium is one part of the development of commodity production in the agricultural sector. Cabbage vegetable production in Central Java is the largest production after potatoes so it can become one of the promising and potential commodities to be developed into a source of income. Getasan Subdistrict is one of the largest cabbage vegetable production centers in Central Java, precisely in Nogosaren Village. This study aims to determine the relationship between communication media in influencing cabbage vegetable production in Nogosaren Village, Getasan District. This study used descriptive quantitative research and data collection was carried out through interviews with questionnaire guides using a Likert scale. The sampling technique using sample sampling method is carried out with a non - probability sampling approach using purposive sampling techniques, namely farmers in Nogosaren Village as farmers who cultivate cabbage vegetables. The number of samples taken was 40 farmers. The variable in this study were smartphones, radio, television, and newspapers. The data were analyzed using the Spearman rank correlation test. The results of the study showed that communication media, namely smartphones, radio, newspapers, and television, had no relationship with cabbage vegetable production in Nogosaren Village.