A case study of content management

Abstract

A-dec Inc. is a dental equipment manufacturer headquartered in Newberg, Oregon. A-dec implemented an innovative product development process to support the launch of a new product line. The change in process motivated the A-dec Marketing Communications team to address how to align their process with the company's product development direction. The group decided to focus on content. They faced the challenge of how to control and manage content, which started their education in the area of content management and content management systems. This ongoing case study discusses their journey towards implementing a content management system. Located in Vancouver, BC, Intentional Design Inc. is a technical communication consultancy focused on improving the performance of communication products. The strength of the organization lies in the "wildbrain" approach (see Dale Dauten's The Gifted Boss) to performance improvement and its impact on the solutions provided to clients.