Eva Ascarza, S. Neslin, O. Netzer, Zachery Anderson, P. Fader, S. Gupta, Bruce G. S. Hardie, A. Lemmens, B. Libai, David Neal, F. Provost, Rom Y. Schrift
{"title":"In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions","authors":"Eva Ascarza, S. Neslin, O. Netzer, Zachery Anderson, P. Fader, S. Gupta, Bruce G. S. Hardie, A. Lemmens, B. Libai, David Neal, F. Provost, Rom Y. Schrift","doi":"10.1007/s40547-017-0080-0","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"17","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Customer Needs and Solutions","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s40547-017-0080-0","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}