Critical Actions of and Synergies between Corporate Entrepreneurship Programs

Abstract

Uncertainty about the future requires companies to create discontinuous innovations. Established companies, however, struggle to do so; whereas independent startups seem to better cope with this. Consequently, established companies set up entrepreneurial initiatives to make use of startups' benefits. Consequently, this led–amongst others–to great interest in socalled corporate entrepreneurship (CE) programs and to the development and characterization of several different forms. Their processes to achieve certain objectives, yet, are still rather ineffective. Thus, considerations of the actions performed in preparation for and during CE programs could be one approach to improve this but are still absent today. Furthermore, the increasing use of several CE programs in parallel seems to bear the potential for synergies and, thus, more efficient use of resources. Aiming to provide insights to both issues, this study analyzes actions of CE programs, by looking at interviews with managers of seven corporate incubators and accelerator programs of five established German tech-companies.