Research on International Communication Effects of Chinese Culture Based on YouTube

Abstract

. China has paid more and more attention to the issue of "Chinese Culture: The "Going Out" Strategy". The strategy has become the top-level strategy of China. Pro-moting cultural communication is of great significance for enhancing China's international influence and international discourse power. The study constructs data indicators that show the effect of international communication of Chinese culture based on international social media data. Starting from the three-stage communication effect of audience cognition, attitude, and behavior, this study uses Python to get, process and analyze YouTube videos and review data and then build the consensus index for three layers of culture. The results show that the consensus degree of Chinese cultural value is increasing year by year, but there are differences in trends of consensus degree index of different layers.