Helping

Abstract

This chapter investigates why people will help in some circumstances and fail to act in others. The brutal murder of Kitty Genovese in 1964 was witnessed by 37 witnesses, yet no one intervened, kick-starting research into understanding what elements of the social context causes paralysis in people to act. This is compared to a 2015 accident in London, which saw 50 bystanders lift a bus off a cyclist. The chapter unearths the rules of helping behavior and how to overcome the diffusion of responsibility. When the need for help is apparent, interpreted correctly, and responsibility to act is clear, the chances to overcome paralysis is high. Taking advantage of these rules is especially important for the gig economy, where the connections between people are more tenuous and diffused across organizations.