Public Communication and Sustainability in a Post‐Truth Era

M. Canel
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引用次数: 2

Abstract

The issue of post-truth has become especially critical in the context of the global crisis caused by COVID-19, the recovery from which, as initial assessments assert, will not involve a straightforward return to normality. After considering the features of a post-truth context, the author explores the challenge of communicating the intangible value of the 2030 Agenda. She describes the risks facing a true sustainability agenda and proposes streams of work aiming for one. Bringing different actors toward consensus is at the heart of public-sector communication, in line with the conceptualization presented in this chapter. The challenge of communicating sustainability in a time of post-truth becomes even greater if one takes into account that the 2030 Agenda is about something intangible. The intangible resource of organizational culture is useful for bringing about a convergence of the efforts of public-sector employees by aligning them with the SDGs. © 2021 John Wiley & Sons, Inc.
后真相时代的公共传播与可持续性
在2019冠状病毒病引发的全球危机背景下,后真相问题变得尤为重要。正如初步评估所断言的那样,从危机中复苏不会直接恢复正常。在考虑了后真相语境的特征后,作者探讨了传达2030年议程无形价值的挑战。她描述了真正的可持续发展议程所面临的风险,并提出了旨在实现这一目标的工作流程。根据本章提出的概念,使不同行为者达成共识是公共部门沟通的核心。如果考虑到《2030年议程》涉及的是无形的东西,那么在后真相时代宣传可持续性的挑战就会变得更大。组织文化这一无形资源有助于通过使公共部门员工与可持续发展目标保持一致,从而使他们的努力趋同。©2021 John Wiley & Sons, Inc
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