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Determining the value driver of value-based management using Du Pont extended formula in retail companies in digital marketing era

Global Competitiveness: Business Transformation in the Digital Era Pub Date : 2019-07-09 DOI:10.1201/9780429202629-22
M. Sibarani, K. Putra
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利用杜邦扩展公式确定数字营销时代零售企业价值管理的价值驱动因素
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Global Competitiveness: Business Transformation in the Digital Era
Global Competitiveness: Business Transformation in the Digital Era
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