Privacy-Enhancing of User's Behaviour Toward Privacy Settings in Social Networking Sites

Abstract

Social Networking Sites (SNSs) are applications that allow users to create personal profiles to interact with friends or public and to share data such as photos and short videos. The amount of these personal disclosures has raised issues and concerns regarding SNSs' privacy. Users' attitudes toward privacy and their sharing behaviours are inconsistent because they are concerned about privacy, but continue sharing personal information. Also, the existing privacy settings are not flexible enough to prevent privacy risks. In this paper, we propose a novel model called Privacy Settings Model (PSM) that can lead users to understand, control, and update SNSs' privacy settings. We believe that this model will enhance their privacy behaviours toward SNSs' privacy settings and reduce privacy risks.