From Fan-Centric Handset Manufacturing to Intense Product Diversification: A Study of the Rapid Transformation of a Telecommunication Giant in China and Beyond

Abstract

Xiaomi Corporation is a very successful company in the wireless telecommunications industry in China. The company has been able to adopt a “fan-centric” business model that includes extensive input from their customer base on handset design, user interface design, and features for other products/services offered by the company. The “innovation ecosystem” the company created has allowed a recent surge in sales and popularity that provides a model for other wireless telecommunications companies ranging from network service providers to application developers to follow.