Research and Implementation of Predictive Modeling Based on Logistic Regression Modeling: About Possibility of Customer to Buy a Tablet PC

Abstract

In order to provide marketing support for online shop owner, this paper describes how to analyze historical data of online shop customer behaviors by data mining, and establishes logistic predictive modeling by SAS, then predicts whether customers purchase a Tablet PC online shop. Practice has proved that data mining techniques and predictive regression modeling can be effectively integrated in the application system, and the predictive modeling can predict the possibility of customers to buy goods. Also the predictive modeling has usability and availability.