How branding have major role play as Marketing Strategy?

Abstract

The most significant impact on the choices that are made regarding marketing strategy comes from the brand. The components of a company's brand that will be used consistently throughout all of the company's offerings are determined through the branding process. A recognisable brand name denotes a specific degree of product quality, allowing previously happy customers to more readily identify and purchase the goods. Many large organisations have spent enormous sums of money to improve their brand awareness and establish their brand image in order to successfully transmit product information to potential customers. This is one of the ways that these businesses have attempted to increase their client base. According to Shrimp (2018), customer brand knowledge and response, which are key to the value of a brand, are dependent on brand awareness and brand image. As a result, one of the most significant responsibilities that marketers have is likely to be building and maintaining customer loyalty and awareness of their brands.