Terroir in a Glass: The Rise of Southern Winemaking

Abstract

This chapter explores the rebirth of the wine industry in Virginia and North Carolina, which are the states with the largest wine industry in the South. Through this exploration of the re-emerging wine industry of the region, this chapter shows how wine makers are tapping into increasing demands for local and regional products while exploring the demanding economic and working conditions required to run a successful winery. Yet, almost all of these wineries rely on tourism and the local community and exist in opposition to the industrially produced wines found for sale at most stores. These wineries also serve as a gathering space for their patrons to develop a sense of community while also consuming the product.