Grey Measure Model for the Integration of Culture and Tourism Industry

Guoqiang Xiong, Qing Li, M. Hu
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引用次数: 1

Abstract

The complementarity of culture and tourism industry determines the inevitability of the integration of the two. Exploring the integration and development of the cultural industry and the tourism industry is of great significance to the development potential of the two major industries and the upgrading of the tertiary industry structure. Based on the grey relational theory, this paper constructs a gray measure model to measure the degree of integration between industries. Then, taking the integration development of Yangling Agricultural Science City culture and tourism industry as an example, and using this model to measure the integration of culture and tourism industry. It is concluded that the level of integration is low and the overall trend is slowly rising. Finally, the paper gives the countermeasures to promote the integration of culture and tourism industry.
文化与旅游产业整合的灰色测度模型
文化与旅游产业的互补性决定了两者融合的必然性。探索文化产业与旅游产业的融合发展,对于挖掘两大产业的发展潜力,提升第三产业结构具有重要意义。基于灰色关联理论,构建了产业间整合程度的灰色测度模型。然后,以杨凌农业科学城文化与旅游产业融合发展为例,运用该模型对文化与旅游产业融合度进行测度。结果表明,我国经济一体化水平较低,整体呈缓慢上升趋势。最后,提出了促进文化与旅游产业融合的对策。
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