Implications of Online Payment Modes on Purchase Behaviour of Students at Baze University, Abuja-Nigeria

Abstract

The paper investigated the implications of online payment modes on the purchase behaviour of students at Baze University, Abuja. Three research objectives and three research questions guided the study. The study adopted a descriptive survey research design. The population consisted of 600 students of Baze University, Abuja. The sample size of 234 students was used for the study, using the Krejeie and Morgan (1970) sampling size determination Table Technique. The data collection instrument was a structured questionnaire titled: “Online Payment Modes and Students’ Purchase Behaviour Questionnaire (OPMSPBQ)”. Test-retest method of reliability was used to obtain the internal consistency, showing an index of 0.78. Data collected were subjected to descriptive statistics, using the Statistical Package for Social Sciences (SPSS) version 25 software. The study discovered among others that; credit/debit card mode, Point of sales (pos) mode and mobile banking system mode were the most frequently used online payment modes by students of Baze University, Abuja. The online payment mode is convenient for students, it saves students time in handling cash meant for the purchase of goods and services. Network errors and the high cost of internet access relative to students’ income were challenges of online payment modes for students of Baze University, Abuja. The researchers recommended among others that the management of Baze University, Abuja including Banks and other finance houses should erect basic infrastructure that can support different online payment modes to prevent cases of network errors and there should be an adequate security measure to prevent illicit alteration of payment data by students or pay agents. Keywords: University Students: Online Payment Modes: Purchase Behaviour: Internet Sources: Nigeria.