The Guardians of Your Business KPI's Strength

Abstract

Being an entrepreneur means looking ahead. The purpose of this study is to answer the question that become the key for each entrepreneur: Is not just what does the client want now, but what does the client expect in the future? There are many other developments which can affect the running of the companies, both now and in the future. But how far away we are looking? 5 years, 10 years? Apparently "the future is already here-it's just not very evenly distributed." William Gibson. When we speak about the future we speak about megatrends, about the vision, predictions or scenarious. Major global forces taking shape today will significantly impact the business landscape for the private sector until 2030. Some of these are known to us: population ageing and the resulting expected tightness on the labor market. The results revealed that the demands that society and the environment will increasingly place on the company's business strategy.