Familiarity and Strangeness of Objects: A MoDAT Requirement for Shikake Design

Abstract

In this paper, we will first explain the FS (familiarity and strangeness) model as a requirement for attracting people's attention and bringing about analogical thinking. After introducing the idea of shikake (triggers for behavior change) and its requirements, we propose the inclusion of the FS model as an attribute of MoDAT in order to encourage MoDAT participants to come up with new shikake ideas.