Ideological Values Representation in Online Media Political Discourse

Abstract

Indonesian is one of the means to represent political ideas. One of the media used to include these ideas is online media. This study aims to, (1) Describing the form of political ideology of online media in terms of vocabulary features (2) Describing the form of political ideology of online media in terms of grammatical features (3) Describing the form of political ideology of online media in terms of the structure of the text. This type of research belongs to the qualitative type. The research techniques employed are documentation techniques, reading techniques, and note-taking techniques. The data in this study are sentences that contain political ideology. The data source is an online newspaper (kompas) edition January 1st, 2018 to March 31st, 2018. The theory used as a reference for analyzing political ideology is the theory of critical discourse analysis (CDA) by Fairglough. The research results obtained from this study include: 1) The form of political ideology in terms of vocabulary, namely (a) the value of expression is in the form of words (symbol use, repetition, and idiomatic), the compounding of words and the overproduction of words (b) the relational value contained in words in the form of the use of euphemism and the use of formal and informal words (c) expressive values contained in words that are positive and negative judgments (d) the use of metaphors; 2) The form of political ideology in terms of the grammatical features, namely (a) the experimental values contained in the form of unclear aspects, the use of active and passive sentences, and the use of positive and negative sentences (b) the relational value contained in the grammatical aspect of the use of interrogative and imperative sentence models, the use of modalities, the use of pronouns we and you (c) the expressive value contained in the form of modality (d) the relevance of sentences in the form of conjunctions, the use of conjunctive words of coordination and subordination, and the use of referrals for something inside and outside; 3) the form of political ideology can be seen from the features of the structure of the text, namely (a) the interactional rules used in the form of controlling participants to change with other participants and (b) the use of large-scale structures.