FINANCIAL ASPECTS OF THE FORMATION OF THE MARKET OF EDUCATIONAL SERVICES IN UKRAINE ON THE EXAMPLE OF MAJORITY 072 "FINANCE, BANKING AND INSURANCE"

Abstract

The article provides an assessment of the impact of indicative costing on the enrollment of leading universities in Ukraine. It was found that the calculation of the cost of educational services, based on the indicative cost price, in 2020 had a slight effect on the prices and on the enrollment of students for contractual education  to prestigious higher education institutions (in Kyiv, Lviv, Kharkiv) due to two reasons. First is the increase in the number of graduates of schools compared to the previous 2019. Second is the restrictions on border leaving caused by quarantine measures. In 2021 the increase in prices became more noticeable and the enrollment of students for contractual education decreased both at the state level and in the leading universities. The reduction in enrollment in 2022 is caused by hostilities and a significant outflow of entrants abroad.