STRATEGI KOMUNIKASI DAN METODOLOGI DAKWAH KH ZAINUL MAA’RIF DALAM PEMANFAATAN MEDIA DAKWAH

Abstract

Da'wah is a process of delivering or certain ways that a da'i tells mad'u to achieve a goal on the basis of wisdom and compassion. At this time many da'i appeared in the midst of society, conveying their da'wah with special methods so as to attract the attention of the public. Of the many da'i who were able to make mad'u amazed at his distinctive style of speech when delivering his da'wah material was KH. Yahya Zainul Ma'arif (hereinafter referred to as Buya Yahya). He is a person who has a friendly nature, it can be seen from the look on his face in each conveying his preaching and his attitude that appears when interacting directly with the worshipers. This research is a subject research and missionary activity. The purpose of the study was to find out the method of da'wah KH. Yahya Zainul Ma'arif. This type of research is a character qualitative study with taxonomic analysis specifications. The design of taxonomic analysis is to describe the subject domain of research and all aspects that shape its role in the field of Islamic da'wah. The results of the study showed that the da'wah method used by KH. Yahya Zainul Ma'arif is a tabligh method. Tabligh is done by forming a lecture assembly. After the tabligh was conducted, Buya Yahya developed tabligh by doing cadre. The cadre was carried out by means of tarbiyah from this tarbiyah. Ulama will emerge who will continue the missionary mission in the future. Therefore, Buya Yahya founded the Islamic Boarding School Islamic Boarding School (LPD) al Bahjah. Actually in tabligh activity, Buya Yahya explores the potential to invite tabligh together. In bertabligh also uses a variety of media, such as sound systems and other media, such as radio, TV, live streaming, facebook, Instagram, android applications (Buya Yahya in the playstore) and the web so that the tabligh reaches the wider community. The tabligh method includes four things, namely al hikmah, mauidzah al hasanah and mujadalah and question and answer