STRATEGI MEDIA RELATIONS HUMAS PEMERINTAH KABUPATEN TAPANULI UTARA UNTUK MENINGKATKAN CITRA POSITIF

Redianto Sinaga, S. Suwardi, Dayana Dayana
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Abstract

The purpose of this study is to find out how media relations strategies are applied in media relationships, barriers faced in running the media relations strategy and the relationship model created between the PR with the media. This research uses the paradigm of kontruktivisme with qualitative descriptive approach. Data collection techniques were conducted through in-depth interviews, participatory observation, and document collection / library study. The result of this research shows the effort of Public Relations Division of North Tapanuli Regency Government to do the strategy to manage the relationship, develop the strategy and develop the network as an effort to improve the positive image. However, Media Relations strategy implemented by Public Relations of North Tapanuli regency is still less effective because some of the problems faced.
本研究的目的是了解媒体关系策略如何应用于媒体关系,媒体关系策略运行所面临的障碍,以及公关与媒体之间建立的关系模式。本研究采用了kontrukactivisme范式和定性描述方法。数据收集技术通过深度访谈、参与式观察和文献收集/图书馆研究进行。本研究结果表明,北塔巴努里县政府公共关系部门努力制定战略,管理关系,制定战略和发展网络,以改善正面形象。然而,由于面临的一些问题,北塔巴努里省公共关系部门实施的媒体关系战略仍然效果不佳。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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