The Connotation and Field Practice of Xi Jinping’s “People-centred Philosophy” in Health Communication

Abstract

Health Communication plays a key part in the implementation of Healthy China Strategy, and Xi Jinping’s “People-centred Philosophy” functions as a guiding ideology, defines the dominant role of people in health communication. This paper aims to examine the connotation and reviews of the practice of the People-centred Philosophy in Health Communication. It is revealed from the conceptual perspective that Xi Jinping’s philosophy conforms to the transformation of health communication to set the individual subjectivity in the central place and requires the enforcement bodies to serve the people in health communication based on “four consciousness”. To practice Xi Jinping’s philosophy, this paper demonstrates how this guiding ideology asks the enforcement bodies to understand the health demands of the people in order to carry out health popularization and various educational services from five aspects. It concludes that Xi Jinping’s “Peoplecentred Philosophy” truly realizes the concept of “for the people, by the people, and shared by the people” in health communication, and serves the ultimate goal of satisfying the people’s needs for a better life.