A SEMIÓTICA NO MUNDO DA MODA: UMA VISÃO PSICANALÍTICA

Abstract

Fashion is a form to get dressed and to behave, but it is also a form of language that attributes meanings, being them from a culture, of a personality and that construct identity. This article has the objective of investigate fashion through semiotic by a psychoanalytic concepts, mostly lacanians concept. Then, lacanian semiotics has much to add to the understanding of the fashion world.