Factors Influencing Continued Usage of Smartphone Games

Abstract

On the basis of the Expectation Confirmation Model in the context of IT, this paper studies factors which affect the continued usage behaviour of smartphone games. The results show that the satisfaction, the flow experience, the perceived system quality, the perceived peer influences, and the perceived usefulness have significant impacts on the continued usage behaviour of users of smartphone games, while the perceived cost and the conformation have no impact. The study results also uncover that the game developers may strengthen the users’ continued usage behaviour via improving game quality, enhancing the flow experience of game, etc. However, the users of smartphone games are not sensitive to the usage cost, and the continued usage of smartphone games tends to cause game addiction against which precautions should be taken.