On Setting Business Goal in Corporations

Abstract

Setting business goal is a basic and important operation when running a company. Traditionally, two different perspectives are involved in such setting. On optimistic point of view, a loose business goal is usually employed by managers, who expect employees be satisfied by such tension of operations and would have good performance then. However, the employees may not respect such loose goals instead. On pessimistic point of view, a tight business goal is given by managers, who expect employees should be encouraged by such tension of operations and would have good performance then. However, the employees may be frustrated by such tight goals, and lose excitation in working. So, it is difficult to set business goal properly, and let all staffs happy. This paper proposes a novel method to set business goal in terms of the capacity of staff themselves. A numerical example is illustrated for the proposed method.