Research on the Dynamic Mechanism and Countermeasures of the Integration of Sichuan Liquor Culture Tourism Industry

Abstract

Based on a research experiment on a travel questionnaire survey, this article firstly finds out the problems in the integration of liquor culture tourism industry: lack of a strategic plan, nonintegrated organically, lack of relevant talents and publicity, poor connotation of liquor culture, superficial integration degree and simple integration mode. After then, it analyzes integration mechanism of Sichuan liquor industry and tourism industry from the three sides: the industry relevance, market convergence point, the integration path. Finally, the article gets the integration implementations: take liquor culture as the core and integrate tourism resources, carry out Eco-tourism and incorporate the production base of brewing materials into the tourism industry development system, excavating the connotation of liquor culture in depth, enriching the development of liquor culture tourism products, create a vary modes of integration.